Ongoing Investigation Following Evening Robbery on Conestoga Boulevard
Authorities in Cambridge are appealing to the public for assistance as they investigate an armed robbery that occurred late Friday evening. The Waterloo Regional Police Service (WRPS) released a surveillance photo of a person they hope to identify in connection with the incident, emphasizing that community cooperation will play a crucial role in advancing the case.
A Quiet Evening Disrupted by Violence
According to officials, the robbery took place on December 6 at approximately 8:50 p.m. at a business located on Conestoga Boulevard, a commercial corridor known for its steady evening foot traffic and concentration of retail stores. Police report that a lone suspect entered the establishment before allegedly producing a knife and threatening an employee. Merchandise was taken before the suspect quickly fled the scene.
Fortunately, no injuries were reported. Although the confrontation was brief, investigators say the threat posed to staff was significant and the incident is being treated with utmost seriousness.
Police Release Surveillance Image in Effort to Identify Suspect
Appeal to the Community
WRPS investigators have released an image of the individual believed to be connected to the robbery. While police have not disclosed specific identifying characteristics publicly, they stress that the photograph may help community members recognize the suspect. Anyone who believes they may know the person in the image is urged to come forward.
Authorities are careful not to jump to conclusions, underscoring that identifying and interviewing the person photographed is a key step toward determining what role, if any, they may have had in the incident.
Importance of Public Assistance in Investigations
Police frequently rely on tips from residents to help resolve cases quickly and safely. In incidents involving weapons—particularly those where employees or customers are threatened—community vigilance is especially valuable.
Investigators note that even seemingly small pieces of information can be crucial. Observations such as seeing an unfamiliar person in the area, witnessing someone running or leaving in a hurry, or noticing unusual behavior before or after the incident can often help police create a more complete picture.
Understanding the Incident on Conestoga Boulevard
The Timeline of Events
While police continue to piece together the full sequence of events, the preliminary timeline indicates the following:
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Around 8:50 p.m. on December 6: A lone suspect enters the business.
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Moments later: The suspect brandishes a knife and threatens an employee.
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Shortly after: Merchandise is taken.
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Immediately following the robbery: The suspect flees the scene in an unknown direction.
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Police are notified: Officers respond, secure the area, gather initial statements, and begin reviewing surveillance footage.
No Injuries, But A Serious Crime
Even though no physical injuries were reported, investigators emphasize that the trauma experienced by employees and witnesses in events involving weapons can be substantial. Many businesses undergo safety and de-escalation training, but facing a weapon remains a distressing ordeal.
Officials say the lack of injuries should not minimize the severity of the crime. Threatening someone with a weapon during a robbery is considered a serious criminal offence with significant legal consequences.
Local Impact and Safety Considerations
Businesses React to News of the Robbery
The Conestoga Boulevard corridor contains a mix of retail, service, and commercial operations, many of which remain open into the evening hours. The news of the robbery has prompted some local business owners to revisit their safety protocols and discuss preventive measures with staff.
Security experts in the region often encourage businesses to maintain strong surveillance systems, ensure adequate lighting, implement clear staff safety procedures, and establish communication channels for emergencies. While no community is immune to crime, preparedness can significantly reduce risk.
Some employees working in nearby stores expressed concern but noted that strong police presence in the area typically helps them feel secure. Others said this incident serves as a reminder that remaining observant and aware of surroundings is essential during evening shifts.
Residents Concerned About Crime Trends
Although the latest incident is an isolated one, residents have voiced interest in understanding broader crime patterns. Regional police typically track and publish crime statistics to help keep communities informed. While armed robberies remain relatively infrequent compared to other offences, each case raises awareness and encourages discussions about neighborhood safety.
Community organizations often collaborate with law enforcement to promote reporting, crime prevention education, and neighborhood watch participation. Police say these partnerships contribute significantly to reducing crime and improving response times.
WRPS: Investigation Remains Active
What Police Are Doing Now
Detectives continue to examine all available evidence, including:
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CCTV and surveillance footage from the targeted business and neighboring properties
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Witness statements collected at the scene
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Forensic evidence that may have been left behind
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Potential digital or physical trails connected to the suspect’s movements before and after the incident
Investigators are also canvassing the area to determine whether other businesses or residences captured useful footage on outdoor security cameras. They are reviewing recent reports of similar incidents to assess whether this case may be linked to any broader pattern, although no such connection has been confirmed.
Request for Information
Police are reiterating their call for public assistance. Anyone with information—whether a direct eyewitness account, security footage, or simply a tip—is encouraged to contact the Waterloo Regional Police Service. Anonymous submissions can also be made through Crime Stoppers.
Officials stress that informants do not need to be certain that their information is relevant. Even details that seem minor may help advance the investigation.
How the Community Can Support Safety Efforts
Reporting Suspicious Activity
Local law enforcement agencies consistently emphasize the value of reporting suspicious or unusual behavior promptly. Residents play a crucial role in enhancing overall safety by remaining attentive and alert in their neighborhoods and workplaces.
Strengthening Community-Police Relationships
Strong communication and trust between police and residents are essential for effective policing. WRPS continues to encourage community engagement through town halls, public updates, and educational programs.
Events like this armed robbery often serve as reminders of the importance of collaborative safety initiatives. When the community and police work together, investigations progress more quickly, crime deterrence improves, and overall neighborhood well-being is strengthened.
Conclusion: Police Seek Leads as Investigation Moves Forward
The armed robbery on Conestoga Boulevard has prompted a thorough investigation by the Waterloo Regional Police Service, who are urging anyone with information to come forward. With no injuries reported but a weapon involved, the incident is being taken very seriously. Police hope that releasing the surveillance image will generate critical leads.
As the investigation continues, WRPS is reminding residents that community involvement is often the key to solving cases like this. The cooperation of witnesses, business owners, and anyone who may recognize the individual in the released photo could play a pivotal role in bringing the suspect to justice.
Anyone with information is encouraged to contact regional police directly or provide an anonymous tip through Crime Stoppers.

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